Like I’ve been eyeing an Xbox Controller and it is now at 40, which normally is 60 in my currency. Where is the scam?
Or the Proton Pass Lifetime Subscription, even though I don’t know whose lifetime, it is a reasonable offer.
Where is the scam?
If you find things you don’t need, and otherwise wouldn’t buy, but are convinced by the fake scarcity and fake discounts, then you’re being scammed.
It's not uncommon for local shops to give massive, real discounts, making items cheaper than Amazon US or even aliexpress, which is definitely not the case in general.
2. The sale price is closer to the actual market value of the item. Instead of viewing sales as a boon from retailers, it's more accurate to view retailers as price gouging the rest of the year, or charging a convenience fee to not have to wait for a sale.
3. It's commonplace these days for retailers to simply lie about normal prices in order to pretend an item is on sale, when in fact it is simply being sold at the normal price. That TV is always $300, but today it's "<strikethrough>$500</strikethrough>$300 (40% off!)".
2. You're making the point that Black Friday/Cyber Monday etc. are not scams, but are in fact the most reasonable time of the year to buy things.
3. Well then it really doesn't matter when you buy it, so Black Friday is as good a day as any.