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> so that is probably reproducible

Is it? How many more pages get published each day? If you include each YouTube video and social media post, it's easily several orders of magnitude. Organizing this kind of firehose isn't easy, neither is prioritizing/ranking it.

2006 was child's play in comparison.

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The difference is 2006 Google just showed you what you were searching for. 2024 Google runs your query through 200 legal, moral, and “benefit to Google” layers of filtering, reinterpreting, and reordering before showing you results.

If you don’t believe me, search “watch frozen 2” (or anything else) on google, then on yandex. Both knew what you wanted, but only one is actually going to return the relevant results.

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