My impression is that in the B2B sales there’s a huge component in terms of being a corporation to give some sort of credibility.
My impression is that in the B2B sales there’s a huge component in terms of being a corporation to give some sort of credibility.
If you look at who's speaking at conferences or who's appearing on podcasts to talk about their successful business, it's almost always B2B.
Look at the schedule for the last listed Microconf: all B2B.[0] Arvid Kahl's maybe the exception, as he does more B2C stuff now, but he was there presenting about his experience with his B2B SaaS.
I am actively moving further away from B2C, and even though I have a few individual users, the true power of the business shines with agencies, departments and enterprise companies.
Generally, buyers don't know if you are 1 guy in his bedroom or 100 guys in California. In my experience, they also don't care that much as long as they like the product and price (might be different for mission critical software). I am a 1-man band and I have sold software to lots of big and famous companies and organizations.
Increasingly I think the way to increase your chances of success is to pick a problem space that applies to both large and small businesses, and forget about the large businesses for a long time.
Small businesses are generally going to be more open to building with you, taking a risk, accepting that you don't yet have SOC2, etc. Often they are in a similar place maturity wise so they are (more likely to be) understanding
I'd love to hear others views on how to approach this though - most of my ideas for side projects are inspired by friction/frustration I'm encountering in the workplace, and therefore b2b. Even with targeting small businesses I'm still uncertain where the bar is, and how to balance financial risk when looking for product market fit in a bootstrapped/side gig fashion.
I don't yet have anything ready to attempt to sell, but I'm thinking entrepreneur meetups or something might be a good route - assuming I've built something that solves an acute problem experienced early in a companies life might be the best way to go