Because the left that used to raise such concerns (from businesses refusing service to people based on their race/ethnicity, all the way to warning about corporate overeach), has resigned to liking it.
That's because it's used against it's ideological enemies. Of course accepting it like that is beyond stupid, based on the idea that the tides would never turn.
Whether right or left, you simply don't and should not give such control to banks, politicians, businesses or bit tech. First as a matter of principle, and second because the tide can very easily turn, and the same things can be used against them.
There are also some types that are used to bend over and forfeit any claim to citizen and consumer rights, as if businesses are above everything and should be able to do whateevr - but those are beyond redemption, and wouldn't understand the problem even if it bit them in the ass.