That's the real problem with domain trust these days. Companies go out of their way to make sure you know to only visit official links, and then do stupid stuff like buying vanity domains for one-time deals, or make you click through mailchimp tracking URLs because marketing tracking is more important than your customers falling for phishing. Those vanity domains then end up expiring, and now emails and web links that used to go to an official $brand server are all ready to be swooped up by scammers. Customers never stood a chance.
This isn't a TLD problem. It's a shitty company problem.