9 of the top 10 most watched youtube videos of all time are music videos.
Vevo is not without leverage here.
http://www.readwriteweb.com/archives/top_10_youtube_videos_o...
Vevo is not without leverage here.
http://www.readwriteweb.com/archives/top_10_youtube_videos_o...
Sure it could be people hunting for nude pics and news, but given it's Rebecca Black and Adele, it might be safe to say that it's people looking for their music/music videos.
In short, music is a big deal and if a user is hunting for music they're not going to be loyal to any particular site.
The artists rely on YouTube a hell of a lot more than YouTube relies on them - they come to YouTube now (not true in the past though!).
VEVO is separate from the artists - the artists will drop VEVO if their exposure is unnecessarily limited.
VEVO can play this game if they wish - but I doubt the artists care either way.
PS: Bieber and Gaga owe their careers to YouTube - they don't care if it's via VEVO or their own channel - they have absolutely 0 reason to get off the YouTube train. They'd drop VEVO in a heart beat if VEVO hampered their fan base growth and reach.