I really don't want to see the Ouya fail, but then again I didn't want the Dreamcast to fail either, and it did. SEGA was sort on cash back then, and because some hackers found a way to play pirated games without a hardware mod (the PSX needed a modchip soldered in the mainboard) it was the last straw for that company, and when developers started to flee and hyped games like HalfLife:Blue Shift were cancelled the dream was over.
I know some indies say piracy is not a bid deal for them, but it might be for the Ouya: at $99 the company is either breaking even or losing money on every unit, and the only way to get that money back is through games and microtransactions, but if piracy is dead-easy then they may never recoup the money, and like it happened to SEGA they will eventually run out of funds.