In a sane world, any video produced by Sora would be required to have a form of watermarking that's on par with what intellectual property owners require.
We've put people in jail for sharing copyrighted movies, and don't see why we would refrain from mandating that AI generated videos have some caption that says, I don't know, "This video was generated with AI" ?
People would not respect the mandate, and we would consider that illegal, and use the monopoly on force to take money out of their bank account.
I know, it sounds mad and soooo 20th century - maybe that's why OpenAI overlords are not deeming peasants in France worthy of "a cat in a suit drinking coffee in an office" and "you'll never believe what the other candidate is doing to your kids".
[1] https://www.imatag.com/blog/ai-act-legal-requirement-to-labe...
EDIT: apparently some form of watermarking is built in (but it's not obvious in the examples, for some reason.)
> While imperfect, we’ve added safeguards like visible watermarks by default, and built an internal search tool that uses technical attributes of generations to help verify if content came from Sora.