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"Projects, projects, projects. As in all categories, Kickstarter is for projects that can be completed, not things that require maintenance to exist. This means no e-commerce sites, web businesses, or social networking sites. (Yes, this means Kickstarter wouldn’t be allowed on Kickstarter. Funny, but true.)"

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I suspect this rule is open to interpretation. They've allowed MMORPG projects of various sorts (Your World, Pathfinder Online). Those certainly would/will have ongoing maintenance to continue existing.

It's likely all in how it's framed. There's probably a way to get this on KS if that's what is truly desired.

How is Penny-Arcade's Kickstarter allowed then? (Not disagreeing, but it seems like they would run afoul of this if it were actually enforced.)

They treat it as a funding for the project of "no ads for a year" rather than "pay to take ads off penny arcade"

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