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That's what I was hinting at "something you are familiar with" and "effort to transact". People hopping off the highway for a quick stop with their family don't want to mull over SlopBowl's menu for 10 minutes, even if it's better quality... they know if they roll into a McD, they can grab a happy meal and the kid won't complain.

But a strawberry shake in the US tastes horrible to those used to the DE version.

Back before teh interwebz consistency was the key to other successful nationwide chains like Howard Johnson's and Holiday Inn.

my friend, people just recently died for eating mcdonalds.