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That’s was probably the confusion I had. I figured every lengthy piece like this one was paid for but then I was thinking I don’t understand how this would benefit the company u less they are raising money and at that point I don’t see the economics playing out to take funding.

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I would guess they're hoping that it'll get in front of some potential customers and augment their primarily word-of-mouth marketing strategy as a result.

I did appreciate that the "hired a car" story included a comment of "and this is worth doing because it gets us customers," the lack of pretense there was nice.

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