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I worked for a dating website years ago and the business model is completely broken. More fun, a few years ago I was putting together a talk related to this blog post and searched for "best dating site" and hit the "top 100 dating sites" which implies there are at least 100. Yikes.

Anyway, here's some talk of the business model and mis-matched motivations:

https://caseysoftware.com/blog/working-for-a-dating-website

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You're blog post basically confirms the questions in a recent FT article about dating apps:

> Dating apps already face allegations from users that they hide the best potential mates to keep people swiping — theories that have led to entire forums online devoted to “gaming” the apps. While these accusations are denied by dating companies, they are grounded in “the very real lack of transparency” about how matching algorithms work, says Sharabi of Arizona State University.

I agree with the mismatched incentives. Healthcare is a bit similar, one doesn't pay to be healthy, but to be treated. I'm not sure how to fix this, though.

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