Just curious -- why did you go with IndieGoGo instead of KickStarter? KickStarter has a much greater visibility on the web than IndieGoGo (based off a comparison using Google Trends[1]).
Are you opposed to their funding model or something else about them? Did they reject your project application, and if so, why?
[1] http://trends.google.com/websites?q=kickstarter.com%2C+indie...