DEI efforts long predate that date.
2011: https://en.wikisource.org/wiki/Executive_Order_13583
2019: https://time.com/5696943/diversity-business/
> A 2019 survey of 234 companies in the S&P 500 found that 63% of the diversity professionals had been appointed or promoted to their roles during the past three years. In March 2018, the job site Indeed reported that postings for diversity and inclusion professionals had risen 35% in the previous two years.
Lesson taught and learned.
This is causing people who were not that aware of these topics before to jump to the incorrect conclusion that because they weren't seeing discussion of "DEI" before that period, corporate diversity programs in general must be recent, whereas in reality it's only this specific name for them that is recent.
For me, the photo of Wells Fargo managers kneeling in front of their huge money safes will always be the icon of that time. You cannot really get more performative than that.
https://www.bloomberg.com/news/articles/2020-06-16/banks-sna...