I'm gonna keep using the term.

Part of me wonders about master vs main and if anyone was actually offended by the term.

Or did a small group of people get offended on the behalf of others?

I expect people will still think what they think about what makes the world better and what actions they should/shouldn't take, regardless of these changes.

After all, there was plenty of disagreement before these changes; it isn't like a DEI or ESG policy existing somehow made everyone think equity or the environment mattered and now a switch is thrown the other way.

I actually think these kinds of things cause the counterculture to get stronger - ESG is a great example where lots of people got really mad about the idea that some people want to invest their money in ways that consider harm to the world as a criteria alongside profit.

In theory if you disagreed with esg as an investment strategy (either in principle or in how folks measure it) it would be great to see out there; what an easy way to out perform those following it. In practice it actually made people livid and there is a ton of pushback against and even perceived harm from people with that strategy.

#MeToo happened during the president’s first administration, cultural backlash manifests in all sorts of ways. Swing sharply, sweet pendulum.