How would I recommend I get into embedded Linux as a total newbie with only Node/Ruby experience? :^)
Learn C and C++. Find a cheap micro pc board, pick one of the embedded linux distros that run on it, and make something with it.
Repeat until you get bored, exhausted, or a job. :)
Another big part of embedded Linux is managing the OS itself and updates. Things like Yocto handle building an OS image