Does this story add anything not covered by these?
http://news.ycombinator.com/item?id=2009449
http://news.ycombinator.com/item?id=2287486 <- Some comments
http://news.ycombinator.com/item?id=2391244 <- Many comments
http://news.ycombinator.com/item?id=2493060
http://news.ycombinator.com/item?id=2787120
http://news.ycombinator.com/item?id=2807000
http://news.ycombinator.com/item?id=3861365
http://news.ycombinator.com/item?id=3865881 <- Some comments