Oh yes it was Joel Spolsky: https://www.joelonsoftware.com/2005/11/18/price-as-signal/
"If you have to ask..."
I would definitely like to never have to talk to another "people person," and no-calls-but-we'll-give-you-the-info-you-need policy sounds great.
My tastes are a lot more plebeian.
Unfortunately, I have to eat in one, every now and then, but I always walk away disappointed.
Given that I am the original russian translator of this article, shame on me for not remembering exactly which article it was.