Wealthy Romans had a bit of a culture-boner for leaving a lasting legacy, maintaining the dynasty, and that sort of thing, and conversely often relied on ancestral clout to borrow credibility from. I don't think anyone today would try to base their credibility on being the distant relative of Ben Franklin in the way an upstart roman might invoke their familiar relationship with Scipio Africanus.
Makes sense they built stuff to last in such an environment.