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Maybe not by 90% but by a significant amount. Just doing a quick google for the userbase of TT by country and the US is the largest market with ~113M users [1]. What would happen to any company if their largest userbase just vanished overnight?

[1]: https://worldpopulationreview.com/country-rankings/tiktok-us...

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It's less than 7% of their total users. The US is not that big compared to the whole world.

But that may be where most of the revenue comes from

Then why are they serving 93% of their customers, especially when there is low overlap between those users? 90% of the american feed was american tiktoks.

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