It is so painful to watch because I love GitHub so much. I graduated college in 2013, which means I started programming right when they got started. I read their dev blog every single day, eagerly waiting for new features (which were released every couple days). I watched their team page grow, I looked carefully at what they did to deserve a spot at such a cool company. I scoured the projects they contributed back to for hints about what good code looked like (my favorite was Vicent Martí's contributions to libgit2). I eagerly taught my friends how to use git because university taught subversion. I wrote my own Rails tutorials as a way to learn the magic.
But it's been years now, and it's not an easy love. It's work! It's so painful to watch it get continuously lapped by upstarts. I always just thought the core offerings (Pull Requests and Issues) would get better eventually. And now, 14 years later, they finally are. But very slowly. I really want to believe, but after 16 years, it is starting to sink in that GitHub might just be a place to store files.
The magic is still in there. I think there are lots of people like me, who want to believe. But it will take real agency to do it, and that's really hard to muster at this stage in a company's life.