The don’t value it because they think companies are not abusing this power too much. Little do they know…
I say it is no different than the people who are claiming they don't care. They absolutely do care, but at this point, saying "no" makes you the odd one with obviously something to hide, so they do this from a place of duress.
Unfortunately, I feel we are not too far from people finally snapping and going off the deep end because it's so pervasive and in-your-face that there is seemingly no escape left.