I define "trying to market a beer that's commonly drunk by Republicans using a trans influencer" as woke because it's:

A) ineffective at marketing the beer, because it prioritises a social justice objective instead (making it a political stance)

B) ineffective at changing any Bud drinker's mind on trans people, because it prioritises aggressive performance (making it woke)

The problem is not "oh, trans people exist, that's so woke"; it's doing activism in a way that harms both your company, because your brand is now "the gay beer", and trans people, who have to put up with a public debate about the existence of Dylan Mulvaney as well as a damaging boycott that scares marketing departments and moves the Overton window rightward.