Your company is not the NFL. The NFL is a content-based company that tightly controls its content distribution channels.
No one is afraid here, they are just businessmen doing business.
No one is afraid here, they are just businessmen doing business.
Buy why? What control do they need beyond normal copyright? And what does the NFL gain from not being able to reach tens of millions of Bluesky users?
Money. Content partners pay to have NFL content on their platforms, NFL content is highly valuable, so the NFL doesn't want anyone else to monetize it without the NFL getting their cut.
That is a lot of words to just say: money.