> tightly controls its content distribution channels
Buy why? What control do they need beyond normal copyright? And what does the NFL gain from not being able to reach tens of millions of Bluesky users?
Buy why? What control do they need beyond normal copyright? And what does the NFL gain from not being able to reach tens of millions of Bluesky users?
Money. Content partners pay to have NFL content on their platforms, NFL content is highly valuable, so the NFL doesn't want anyone else to monetize it without the NFL getting their cut.
That is a lot of words to just say: money.