It's sad how the concept of native app leads to walled gardens, instead of the web being promoted and improved to be the primary way to deliver apps. And the web need serious and continual efforts to modernize its of development and use experience, but it is far superior model than native apps IMHO.
Since America just won't do it, the EU should force Apple and Google to allow the experience of using mobile web apps to be on par with that of native apps. At the very least, allow a one click way to add a web app to the home screen easily.