Don't trust incoming calls, text messages or emails.
Don't trust caller ID on your phone.
If someone calls you asking for information or to do something, ask for a case id or reference number. Hang up, call back on a number you get from a previous bill, back of your credit card, or by googling the company.
If anyone is pushing for something to be done urgently, stop. Hang up, don't take any action. Call a trusted other person and talk to them about it.
> Don't trust caller ID on your phone.
And if you're anyone of moderate fame, importance or cryptocurrency holdings, call back using a phone other than the one you received the call from. SS7 attacks remain relatively cheap , and redirecting an outgoing phone call placed to a phone number they know you're likely to call next is within the realm of feasible attacks.
And remember it's going to be the 4th or 5th link down, not the first.
I recently saved a friend from getting scammed when she wanted to buy an audiobook, we wanted to avoid Audible because of the DRM and limited device selection.
The first few results she got were some shady services offering really good deals. I looked them up on trustpilot and they weren't outright scams, but they aggressively pushed you into getting an expensive monthly subscription that was basically impossible to cancel.
Now, many of my search results suck due to SEO and whatnot, but that’s a different story.
This is honestly the #1 piece of advice to give friends and family.
Almost every scam is predicated on urgency.
I generally refuse to give any number if I can help it. I can count on one hand the number of unsolicited calls/texts I've gotten.
How often does a rocket scientist deal with computer viruses, or phishing emails, etc compared to a security expert? Most of the time, their IT security expert (ideally) stops it before it gets to them..
Engineering the thing to not rip itself apart, melt, or explode is the hard part.
One of my friends is a nuclear physicist from TU Delft and they somehow managed to install a fake clone of Chrome haha. Somehow never got their accounts broken into or money stolen.
This is one of the reasons scammers like to target doctors.