Or is this the end of the intrusive, tracking, eyeball-grabbing online advertising industry? Because I'm not sure that would be such a bad thing!
While the author says that they are bypassing Google, that's not most people, and Google's results are front-loaded with AI answers, so Google results are already giving you specific answers, hallucinations and all. Not sure why average users would long-term switch to not-Google if Google can give them the amount of AI assistance that want or don't want.