Trust is multi-faceted and although I trust Amazon to deliver me a toaster, i don’t for a second trust them to handle my audio or video in a manner I’m comfortable. This survey is talking about the latter kind of trust, not the former.
I mean up until 5 years ago I trusted Microsoft and Google to handle my mail, since I though I was too unimportant and it would to much of an effort to read my mails for them. But I in no way trusted them.
Concerning Amazon I guess most trust they will have their toaster. Like the same question about Walmart would be about food safety and quality.
Not corporate culture or long term political influence.
I feel like this has not been possible in the West at least since Friedman