This blog post seems to be slightly on the rambling end of the spectrum, which leads me to suggest that he would get a lot of value out of doing some more research; such as a pleasant browse through Wikipedia. There are surely well-recognised terms for the things he is describing and there'll be a lot of literature available if he uses them. For example, it looks to me like there is overlap between this article and https://en.wikipedia.org/wiki/Expectation_states_theory or the concept of a https://en.wikipedia.org/wiki/Status_group so I'd expect the terms to come up. That wouldn't necessarily change the article but it'd give him a more robust mental framework to analyse these topics.

Also, the lead paragraph seems a bit incongruous. I mean, sure throwing in a random political jab will get people's attention but it lacks follow up analysis. Care is one of the least useful forces out there for making the world better. We've got so much more value out of harnessing greed and activating selfishness that it might be all we need to run a prosperous society. And hence the greedy are much more important to my wellbeing then nebulous people who care about me from a great distance. Most of my material wealth came from people who not only didn't care but also didn't care about me or even know I even existed. It was acquired on a strictly transactional basis to the benefit of everyone involved. That aligns the incentives to make wealth generation sustainable and available.