Seriously, journalist in scare quotes there because any real journalist would say to Chris, "Dude, if your so hot to sell yourself to Zynga just call the guy, its not like its hard to find his number or anything." Instead we get a long piece about how Zynga has to get into real money gambling and how Betable will accelerate that move if they were to be acquired.
Except that its illegal to offer online real money gambling in the US, the US government has gone so far as to violate world trade organization rules [1] to shut down non-US companies from offering gambling, and regulatory constraints such as Sarbanes-Oxley would put uncomfortable personal liability on a US based company officer if that company was even capable of violating the rules here.
That is why 'getting into real-money gambling' is at best a 3 year plan and more likely a 5 year plus plan. Change the laws, change the regulations, and then figure out how to operate under them.
[1] http://afp.google.com/article/ALeqM5icdh9Q_kfrAZTnf22OUpjZvu...