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No, they want you to watch all the time and continue interested in the stuff they're releasing. It is their way to make sure Netflix is relevant to subscribers and they'll keep talking about the content in the platform.

The problem is the quality of that content. The op is right, Netflix became a factory of cheap series that keep people binge watching. The original idea of a service to watch movies is completely lost. I stoped paying a long time ago and don't want to go back.

Ideally, but not realistically.

Subscribers who don't watch Netflix are at the greatest risk of churning. Netflix needs you to continue seeing value out of paying/watching ads.

Netflix streaming was originally a free perk of being a dvd subscriber, because the hosting service was so much more efficient than the cost of mailing a physical object to your house and back. Now many ISPs have dedicated netflix storage appliances on site that further reduce bandwidth.

Also if you are on an ad based plan they would want you to use the service more.

Gotta be marginal