Pardon my French, but get the stick out of your eye and lighten up a little bit about this.
Not everything should be "kumbaya, my lord" neighborhood arts and crafts, string beads, hillbilly woodworking, or stay at home mom Etsy finds. You can enjoy things that have their own distinctive brand identity. Where the artist becomes inseparable from the art.
Web comics, their own brands. Fan fiction authors, their own brands and followings. YouTubers and Twitch streamers, even the smallest of the small - duh. Brand. Bloggers. Columnists. Photographers. Even illustrators have their own brands. They don't want to be generic fungible goods. They want to be unique. That's what it is to be an artist and the name of the artist carries recognition, accolade, and following.
So sorry there's an element of marketing and self promotion involved, but that's the name of the business for everyone. If you don't like it, you can work for somebody else and follow their brand guidelines and direction.