I think you might've misinterpreted what I meant? I didn't mean to imply anything about the growth of iOS or that ObjC being just perceived as an easier language because of the growth. I trying to say that Objective-C was really criticized for its verbosity and forcing manual memory management, and Apple has made changes in direct response to those with ARC and more concise literals, which IMO makes it "easier" (espc. wrt ARC)