I'm not following this comment at all, can you attach subjects to your predicates? That is, which website is a horror show and to which fight are you referring and who picked it?
What do you mean?
I mean that they don’t provide any insight in terms of why the alternatives are better.
It reads like a simple list to me.
They did not say the alternatives are better. They say they are European alternatives, that's it. For some, that makes them automatically better, but that's not stated explicitly anywhere.
for some reason the UK doesn't count as European, but Ukraine does
makes sense to me
One of them doesn't want to be part of Europe and the other really really does
One of them regrets it didn't want to be part of Europe
despite the European Commission's attempt to claim the term Europe for itself, the EU and Europe are not the same thing
If you are from USA, I will suggest you to think about the name of your country and your continent and compare the situation with Europe.