If anything, I think they're unaware or sugar-coating it, but not doing a great PR job of that for US audiences.
Edit: They know exactly what they are doing https://news.ycombinator.com/item?id=43175023#43176516
(Though, one of my snap judgments is that this is probably worse than they realize, over 0.6 probability, unless they're far into their sales meetings, or have a lot of world experience. The impression in the video is that they're imagining a class-based dynamic, with someone from a lower class than them being a lazy and unmotivated problem worker, and how they think is culturally appropriate to interact. That might actually be what they envision. But we have enough analogous examples, for decades, to assume that many customers will use it even worse. And with interaction flavors that are more culturally familiar and recognizable to us in the US.)
Edit: I didn't see your edit link when I responded. Yes, I think that link fits my first impression. I'll stand by my position that the condemning comments have been done enough, and that some other nuance and alternate interpretations might apply, and are worth mentioning, for this case and in general.