Interesting idea. AI can't look at ads, so in the long run ads on informational material might die any you're going back to paying outright. I like it.
But ads can be put in AI.
And since AI is so great and you don't want to bother going to the website and clicking through a cookie banner, as another commenter mentioned, you just won't ever know the competitor exists
I guess that's technically an ad but it's so much more subversive that "ad" doesn't really do it justice. It'll be like product placement but worse somehow
Have you dealt with people paying for ads? They want your rapt attention, not some possibly subliminal suggestion. The "good" thing about chat AIs is that they can, with a little work, make it nearly impossible to block. You want to use it for free, you get ads.