First, to the question about team sizes. We view "Startups" as generally teams with <25 users, followed by small/mid-sized "Growth" companies that have <250 employees. Beyond that, we anticipate most companies falling into the "Scale" category. That said, this could all be revised based on usage data and I will also update our website later today to reflect the above.
Regarding pricing, we haven’t finalized it yet because we’ve prioritized understanding how teams actually use emdash—what works, what doesn’t, and where we should focus.
Pricing is important, and we want to get it right. Typical usage patterns, evolving AI and cloud/infra costs, and where we fit competitively in the market are all variables we still need to explore. We’ll need to strike the right balance and be competitive enough with vis-a-vis the market.
It would be smart to start with a free trial before transitioning users to a paid plan. We’re still figuring out whether that should be time-based (e.g., 60-90 days), usage-based (e.g., after your 20th video meeting).
I get it – no one likes unexpected pricing shifts and when the time comes, we will be transparent about our thinking and communicate changes well in advance. Our goal is to build something sustainable, not just for us, but for the teams that rely on emdash. Hope this helps clarify.