This is as opposed to an electron, which is given a direction, because reversing it in time produces an anti-electron.
Feynmann diagrams literally show anti matter as the same particle as a matter particle, just travelling back in time (see election/positron interactions).
So what happens when matter and antimatter are created in a big boom? Well the antimatter is in the past, we're here in the future.
Thinking about it though: photos are their own antiparticle. So I'd expect to see a lot more cosmic microwave background than we should because at least in the early days the antimatter universe would have been visible to us?
Side note: how can photos be their own antiparticle? Same reason they move at the speed of causality. They have no mass thus do not experience the flow of time themselves. So they do not annihilate with themselves. From a photon's POV a trip across the universe is instant.
No theory can match CMB as well as the current theories that add cosmic inflation on an as needed basis in time and space to make CMB observations match perfectly. But cosmic inflation is a completely unknown mechanism (no explanation at the level of particle physics) and it was added specifically to make CMB match perfectly. In some ways i think the current 'we observe CMB to be this so we'll move these free variables to make it match' make CMB non-falsifiable. You could add similar free variables to any theory to make CMB match.
Either way, the article does just fine elucidating the delayed-choice quantum eraser without quantum field theory.