Usually the answer is something really mundane. They did a privacy policy review and realized a couple of their core fewtures break the policy.
Or someone new joined the team who had an interest in their privacy policy and realized it contradicts.
There could be a thousand mundane reasons for why now.
And their "aquisition" of an adtech company last year, and their rollout of its data collection into the browser: https://news.itsfoss.com/firefox-ppa-ad/
And the US DoJ ruling last year that Google had an illegal monopoly on web search, and one of the mooted remedies was to bar Google paying to be the default search engine in other browsers... and about 90% of Mozilla's income is Google paying to be the default search engine.
But sure, "why now", maybe someone reported a typo or something.
Mozilla needs to answer it and your “I’m above it all” snark needs to disappear.
>Mozilla has just deleted the following: “Does Firefox sell your personal data?”
“Nope. Never have, never will. And we protect you from many of the advertisers who do. Firefox products are designed to protect your privacy. That’s a promise. " https://github.com/mozilla/bedrock/commit/d459addab846d8144b...
https://news.ycombinator.com/item?id=43203096
Yeah, could be a mundane reason for that too....
Edit add: My sibling list some other things that just so happened to be going on...