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In the UK I see many places belonging to same place; same menus, same drinks but different style place to make it feel authentic. So yes.

They're starbucking us, man.

So no. Same menu/web-pages; but served differently as per individual needs.

I mean, Chrome is also reskinned to serve a particular niche by a number of providers. I don't think that really cuts it in either case.

The article in context is not just about Chrome, but the various avatars it has manifested into.