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In Neuro-Linguistic Programming (and hypnosis, I'm pretty sure), this is known as a "trigger". You can create arbitrary ones yourself by, e.g., touching yourself in a certain place (say touching the tips of your forefinger and thumb together) a couple times when a certain emotion occurs. After the trigger is set, touching the same place will trigger the emotion. (Kind of a simplistic explanation.)

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Isn't that conditional learning? Pavlov; stimuli, the dog salivates.

Was not aware that hypnosis uses it though, sounds rather strange to me that hypnosis uses conditional learning.

Yeah it's basically the same thing. Hypnosis, as far as I can tell, is a grab bag of techniques (much like NLP) and anchoring/triggers is/are definitely used. For instance, some trance inductions involve interrupting a trigger/pattern before it can complete (i.e., the handshake interrupt). Anchoring a command or suggestion to a physical trigger can help cement it, too.

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