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There is some discussion that the framing of the legislation allows the government to go after the individuals behind the company. The company has to name individuals who are responsible for various aspects, and they are then legally liable.

I can't confirm this yet, but it would not surprise me.

"The power of accurate observations is commonly called cynicism by those who haven't got it." -- George Bernard Shaw

What if you don't name anyone?

The plan being: hope they actually stay away from small companies, but if they start giving you trouble for not having anyone named then you shut down.

This does not sound like safe advice

It's not advice, it's a question. What happens if you don't name anyone?

Do LLCs protect against criminal liability? Right now if your website has any way of allowing two users to talk to one another you're covered by this law and the penalties for violation include prison time.

Even if it does...are you registering companies for hobby projects?

If I’m exposing myself to legal risk, yes.

It’s really easy to get an LLC registered

You are if you want to survive even a trivially baseless lawsuit.