I don't know about you but I think trying to build a business on "Maybe (hopefully?)" sounds pretty scary. I'd much rather be literally giving away money (if that's what it takes) to get someone to be the Pepsi to my Coca-Cola on the platform.
Isn't this, quite literally, "business as usual" for the vast majority of entrepreneurs?
If your point is that no business is a sure thing, then well, you got me. It’s true. My point was that “wait and see” isn’t a business model when you don’t have traction.