Sometimes, "nazi" is used as shorthand for people who will eagerly work with nazis to get ahead.

Whether any of that is or isn't true doesn't matter. He's publicly damaged the brand by that association. Perception is reality in business/branding.

Just yesterday Musk was making excuses for Hitler:

https://meidasnews.com/news/elon-musk-retweet-hitler-didnt-m...