Other options available to Apple instead of Lightning:
* stick with the iPod connector for longer
* switch to micro-USB
* never invent the iPod connector in favor of staying with Firewire or going to mini-USB and then switch to micro-USB or something else later anyway
None of these are better. I'm EXTREMELY glad they didn't switch to micro-USB. I had no shortage of mini-USB and then micro-USB devices and the micro-USB ports/cables are pretty much the worst I've ever dealt with.