I've been working on my own for some time now, and I find talking to an AI via text or voice helps me work through problems, and it does give me a partial feeling of having a coworker.
Personally, while I have various social connections, there are certain things that I find interesting that none of my social connections do, and so there are certain conversations I cannot have with my social group. I sense engaging with an AI about these topics could give me more pleasure than talking to a disinterested friend about it. An interested friend would still be the best case scenario, but that is why I was thinking a product like this could be useful for those that don't have friends.
As @bsenftner mentioned as well, if you've withdrawn from social situations due to past interactions, because you feel misunderstood, or aren't good at expressing yourself, then having this no-risk platform to experiment / practice socializing with a conversational AI could be something that appeals to you, and over time gets you to a place where you seek out the real thing.