sure. isn't that effectively what Sabine is doing though? She just doesn't have as compelling a use in the cases where LLMs are strong.
More than marketing, I think from my experience it's chat with little control over context as the primary interface of most non-engineers with LLMs that leads to (mis)expectations of the tool in front of them. Having so little control over what is actually being input to the model makes it difficult to learn to treat a prompt as something more like a program.