https://www.digitalspy.com/videogames/e3/a489371/microsoft-e...
> Microsoft executive Don Mattrick told GameTrailers in an interview that was filmed just before E3 that he understood why some people are frustrated at their policies.
> "Fortunately, we have a product for people who aren't able to get some form of connectivity," he said. "It's called Xbox 360.
> "If you have zero access to the internet, that is an offline device."
Sony capitalized on the larger always online controversy with a low budget ad poking fun at the concept[1], which was great marketing.