The service seems designed to bypass anti-scraping measures. If site owners don't want their content scraped by AI this is subverting their will.

It also obfuscates responsibility between the AI vendor and the scraping service. One can imagine unethical AI providers using a series of ephemeral "gateways" to access content while avoiding any legal or reputational harm.

I think the parent is referring to the goal of making the web more "LLM friendly".